6 steps to optimising your e commerce product detail pages: related news

6 steps to optimising your e-commerce product detail pages

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The Web is a Trillion Pages Long: Google

The web is a trillion pages to Google, and growing at a rate of several billion pages per day, the company said in a blog post. Literally though, the interweb consists of more than the trillion pages that Google indexes. Google claims not to index every one of those trillion pages; not all of them, "We don't index every one of those trillion pages -- many of them are similar to each other, or represent auto-generated content..." Most of the pages consist of duplicate URLs -- with multiple pages containing the same content.

Gartner Says 90 Percent of E-Commerce Sites Will Use At Least One SaaS-Based Service by 2013

Although uptake of software-as-a-service (SaaS) e-commerce solutions is slow, more organizations will begin to utilize these services during the next few years, according to Gartner, Inc. By 2013, 40 percent of e-commerce deployments will use a complete SaaS e-commerce solution and 90 percent of e-commerce sites will subscribe to at least one SaaS-based service, such as product reviews, product recommendations or social sales capabilities.

Gap between domestic and cross-border e-commerce grows wider, says EU report

EU Consumer Commissioner Meglena Kuneva today announced the results of a new EU wide survey on e-commerce and cross border trade. The figures show that even though e-commerce is taking off at national level, cross-border e-commerce is failing to keep pace. From 2006 to 2008, the share of all EU consumers that have bought at least one item over the internet has increased significantly (from 27% to 33%) whilst cross border e-commerce is stable (6% to 7%). The pattern is similar for those with internet access at home - 56% of consumers with internet at home have made a purchase (in any country including their own) by e-commerce compared to 50% in 2006, while only 13% (of those with internet access at home) made a cross-border e-commerce purchase compared to 12% in 2006.

Clear strategy key for SaaS e-commerce success

Companies seeking hosted e-commerce services will find many different providers and products. So, to make good purchasing decisions, business and IT managers must first establish clear goals for their online stores, Gartner said Wednesday. Once companies have identified the requirements for carrying out their e-commerce strategies, they can then properly evaluate the different SaaS (software-as-a-service) vendors and offerings on the market. Gartner is issuing this advice in the recently published study "SaaS Impact on E-Commerce" after finding that, by 2013, 90 percent of e-commerce sites will subscribe to at least one such service. At a very basic level, a company must make sure that the SaaS provider it selects offers the e-commerce capabilities the business needs, at the proper scale and level of sophistication.

Selling Online with Drupal e-Commerce

Michael J. Ross writes "Many Web developers wish to create e-commerce sites that also support collaborative editing of content, community forums, and other features that can increase traffic to the sites. But most shopping cart products do not include those capabilities, or, if such third-party add-ons exist, they may be quite limited in functionality. Similarly, most if not all content management systems (CMSs) lack native e-commerce capabilities. Yet that barrier is being overcome, because a handful of e-commerce modules have been created for the most popular CMSs. Perhaps the most promising pairing, at this time, is Drupal and the e-Commerce module — a combination covered in the book Selling Online with Drupal e-Commerce by Michael Peacock.

Yellow Pages Association Names Top 10 Internet Yellow Pages Searches Reflecting How Consumers Are Using Local Search Sites

As Yellow Pages publishers continue to enhance their Internet Yellow Pages (IYP) properties and the local listings they provide to search engines such as Google, Yahoo and others, the Yellow Pages Association ® (YPA®) today released the Top 10 IYP headings based on consumer usage.

Yellow Pages Association Names Top 10 Internet Yellow Pages Searches Reflecting How Consumers Are Using Local Search Sites

BERKELEY HEIGHTS, NJ -- (MARKET WIRE) -- 08/04/08 -- As Yellow Pages publishers continue to enhance their Internet Yellow Pages (IYP) properties and the local listings they provide to search engines such as Google, Yahoo and others, the Yellow Pages Association® (YPA®) today released the Top 10 IYP headings based on consumer usage.

AddisonMckee launches e-commerce product for perishable bending, end-forming tools

AddisonMckee, Lebanon, Ohio, has added an e-commerce product called ExpressTools™ to its Web site at www.addisonmckee.com. The e-commerce feature enables online transactions for consumable/perishable bending and end forming tooling.

Cineplex chooses ATG's Commerce suite to power e-commerce website

ATG, a provider of e-commerce software, has announced that Cineplex Entertainment, Canada's largest motion picture exhibitor, has selected ATG's Commerce Suite to power its e-commerce website. The new site will showcase an improved and more personalized online experience for Cineplex Entertainment customers.

Network 18 introduces product videos for its e-commerce portal homeshop18.com

HomeShop18, India’s first 24 hour home shopping channel from the Network18 Group, has taken a technological leap in the internet shopping domain by introducing product videos for their e-commerce portal www.homeshop18.com. For the first time in India, consumers will be able to see actual demonstration which showcases product usage apart from images. HomeShop18’s ecommerce portal has already uploaded demo videos for over 200 products highlighting their in-depth features and benefits to help the customer make an informed choice. The company promises to take the video content to over 1000 products very soon.

Hiding pages is not security

It can be somewhat difficult to find effective ways to protect pages and images on websites. Many beginning designers like to hide their pages and think that if they don't link to the pages, they won't be found by search engines or competitors. But search engine spiders are very good at finding things on Web pages unless you either block the spiders from indexing it with a robots.txt file or you prevent access to it with an htaccess file or other password protection scheme.

Buy.com Enhances Social Commerce Capabilities With Bazaarvoice Ask &

AUSTIN, Texas, BUSINESS WIRE -- Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced the implementation of Bazaarvoice Ask & Answer(TM) on Buy.com, the Internet Superstore(TM). Shoppers can now post product questions alongside standard product information to be answered by other consumers who have direct experience with the product in order to help customers make the best possible purchasing decisions. Questions and answers can be accessed by any Buy.com visitor, complementing the company's existing ratings and reviews capabilities with a fresh source of relevant and engaging user-generated content.

Buy.com Enhances Social Commerce Capabilities With Bazaarvoice Ask & Answer

Austin, TX – August 5, 2008 – Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced the implementation of Bazaarvoice Ask & Answer™ on Buy.com, the Internet Superstore™. Shoppers can now post product questions alongside standard product information to be answered by other consumers who have direct experience with the product in order to help customers make the best possible purchasing decisions. Questions and answers can be accessed by any Buy.com visitor, complementing the company’s existing ratings and reviews capabilities with a fresh source of relevant and engaging user-generated content.

Krillion Adds 96 Product Categories to Its Local Shopping Search Index, Making It Easy for Online Shoppers to Locate More Products Nearby

MOUNTAIN VIEW, CA -- 08/19/08 -- Krillion(TM) (www.krillion.com), the local search engine that connects Web-influenced buyers with in-store merchandise, has added 96 product categories to its Krillion Localization Engine(TM). Krillion now offers location-specific inventory information for 20,000 big-box retail locations across the United States, encompassing 155 product categories and 900 product brands, and representing more than one billion local, in-store items across the country. This makes Krillion the Web's largest provider of location-specific product information, and the most comprehensive source for manufacturers and publishers that want to connect multi-channel shoppers with products at local retailers.

Second Domain/host For Cart Pages?

Is it better to have your ecommerce cart pages on your own domain versus a separate domain & host? I have a website which currently has a shopping cart, but we'd like to upgrade it. I've been researching some ecommerce solutions, and for some of them, we'd have to have a new domain hosted on their server - where we'd link our product pages externally to the cart pages on this other site/host. Is there any disadvantage to doing this? Is it better in the long run to have my entire site hosted on one server?

How To Optimize Dynamic Pages And Java Files?

I have been in this Seo field for two years. I have successfully optimized some of my client websites. Nowadays there is a lot of talk on optimizing dynamic pages and java scripts.Some SEO argues that static pages are best to optimize and search engines find difficulty to crawl dynamic pages.Recently some of the SEOs arguing that they can optimize dynamic pages. Can you give your inputs plz?

Top Quebec Sports Merchandiser to Revolutionize its E-Commerce Site with ATG

CAMBRIDGE, Mass. (Business Wire) -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of e-commerce software and platform neutral optimization services, today announced that La Capsule Sportive has selected ATG's Commerce Suite to power its online store. La Capsule Sportive is a leader in sports merchandise market and will extend its presence to Ontario and beyond. La Capsule Sportive has the most extensive product lines for Montreal Canadians' merchandise and is currently repositioning to become a fashion leader, targeting sports enthusiasts and fashion-forward consumers. Bell Web Solutions will be La Capsule Sportive's exclusive e-commerce service provider.

ATG Positioned in the Leaders Quadrant for e-Commerce Magic Quadrant

Evaluation Based on Completeness of Vision and Ability to Execute CAMBRIDGE, Mass.--(Business Wire)-- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of e-commerce software and platform neutral optimization services, today announced that it has been positioned by Gartner, Inc. in the leaders quadrant in the Magic Quadrant for E-Commerce. Published by Gartner research vice president Gene Alverez on July 18, 2008, the report included ATG as one of the technology providers in the Leaders quadrant that has "demonstrated longevity in the e-commerce market, as well as a commitment to new product innovations for Internet sales. In addition, leaders represent technology providers with the strongest capability to meet Internet selling requirements.

Yellow Pages Association Names Top 10 Internet Yellow Pages Searches Reflecting How Consumers Are Using Local Search Sites

Yellow Pages Association Names Top 10 Internet Yellow Pages Searches Reflecting How Consumers Are Using Local Search Sites

Amazon.com Tests New Layout on Detail Pages

Third-party sellers covet the Buy Box position and "More Buying Choices" on Amazon.com detail pages. Amazon.com's own inventory is generally featured in the Buy Box, which directs shoppers to "Add to Shopping Basket," though items listed by Gold and Platinum level sellers also have a shot at the top spots.

A Web 2.0 Makeover for Online Stores

As many e-commerce sites celebrate their 10th birthday, web stores are facing the reality that the Internet is changing and current sites need to be refurbished. From left-hand navigation and search to product catalog and product detail, from the cart and check out to the general design and format - most sites are in desperate need of a makeover. With changes in web innovation being accompanied by drastic changes in the economy, no major vertical has more to gain than e-commerce.

Pipit Interactive Debuts Patent-Pending Social Shopping E-Commerce ApplicationPurchLIVE enables shoppers to create, interact and collaborate with others on e-commerce destinations (Graphic: Business Wire)

SANTA MONICA, Calif., BUSINESS WIRE -- Pipit Interactive (www.PipitInteractive.com), an innovator of social commerce technologies, today announces the general availability of PurchLIVE, a patent-pending social shopping application for integration with existing e-commerce destinations. This collaborative and easily accessible solution allows shoppers to initiate joint shopping sessions with multiple consumers, thereby creating virtual staging areas where shoppers can style outfits, combine products, and even save virtual closets for future purchases, all while chatting with friends who are privy to the same staging area.

Pipit Interactive Debuts Patent-Pending Social Shopping E-Commerce ApplicationPurchLIVE enables shoppers to create, interact and collaborate with others on e-commerce destinations (Graphic: Business Wire)

SANTA MONICA, Calif., BUSINESS WIRE -- Pipit Interactive (www.PipitInteractive.com), an innovator of social commerce technologies, today announces the general availability of PurchLIVE, a patent-pending social shopping application for integration with existing e-commerce destinations. This collaborative and easily accessible solution allows shoppers to initiate joint shopping sessions with multiple consumers, thereby creating virtual staging areas where shoppers can style outfits, combine products, and even save virtual closets for future purchases, all while chatting with friends who are privy to the same staging area.

E-commerce vendor iCongo names a new president and promotes three others

E-commerce systems provider iCongo Inc. has promoted Steven Kramer, one of its co-founders, to president. He also will continue as chief technology officer and remains responsible for long-term product and technology development, including corporate strategy, research and development, and product management.

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