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Microsoft offers iPods as search incentives: related news

Search Socially! -- Social Search Engine Scour.com Launches, Offers Incentives to Search, Vote, Comment and Refer

Search Socially! -- Social Search Engine Scour.com Launches, Offers Incentives to Search, Vote, Comment and Refer

Search Socially! -- Social Search Engine Scour.com Launches, Offers Incentives to Search, Vote, Comment and Refer

Blending the best of algorithmic and human powered search, Scour.com launched today as a meta social search engine which encourages voting and commentary on search engine query results called from Google, Yahoo! and MSN. Scour fosters community- building and enables discovery through user feedback, friends and groups while giving users control of the search parameters needed for accurate results based on their preferences.

Free Search Engine Marketing tips for businesses by leading web design company i

Free Search Engine Marketing tips for businesses by leading web design company i - Kronikmedia, a leading independent website Design Company based in London have launched a new search engine marketing and Ecommerce blog that offers up to date search engine marketing advice to businesses small or large. The Search engine marketing blog is regularly updated with new articles and practical search engine marketing and ecommerce advice that can help businesses understand the core search engine marketing concepts and increase sales and lead for their website. Search engine marketing is un0doubtably the most cost effective form of marketing available for businesses and offers a high return on investment. The blog has been set up to promote better understanding of search engine marketing and ecommerce principles.

Microsoft buys semantic search engine start-up Powerset

Microsoft and Powerset confirmed a deal that had been rumored for a few days. Terms of the deal were not disclosed, but the purchase of Powerset by Microsoft does offer some interesting insight into how Microsoft plans to grow its search business. Powerset is a pioneer in semantic search. Semantic search attempts to understand the meaning of the words users enter into the search engine, rather than simply targeting keywords. According to a story from IDG News Service, Powerset is currently testing a semantic search engine, in part using technology licensed from Xerox's PARC subsidiary. That technology creates a semantic representation of Web pages by parsing each sentence and extracting its meaning.

Microsoft offers iPods as search incentives...

Microsoft is attempting to convince Australian users to use its Live search engine by offering products from industry competitor Apple as bait through a local venture with the Nine Network, Ninemsn. The Brisbane Times reveals that the software giant is offering the iPod nano, Shuffle, and Touch to users who perform searches through Ninemsn. Ninemsn head Alex Parsons said that it would have run the contest using the Zune, but the Microsoft-made player does not currently sell in Australia.

Search Socially! -- Social Search Engine Scour.com Launches, Offers Incentives to Search, Vote, Comment and Refer

SHERMAN OAKS, Calif. - Blending the best of algorithmic and human powered search, Scour.com launched today as a meta social search engine which encourages voting and commentary on search engine query results called from Google, Yahoo! and MSN. Scour fosters

Microsoft loses U.S. search users to Google and Yahoo

Microsoft lost Internet search users in the United States to Google and former takeover target Yahoo last month, research firm ComScore said. Microsoft, the world's biggest software maker, handled 8.5 percent of queries in May, down from 9.1 percent the month before, Reston, Va.-based ComScore said Thursday in a statement. Google extended its lead to 61.8 percent, and Yahoo grew to 20.6 percent, ComScore said. The companies are vying for a bigger piece of the $41 billion online advertising market. Microsoft's talks to buy Yahoo's search business for $1 billion ended last week, around the time Yahoo struck a deal to show some Google ads on its search pages. Microsoft's proposal would have included an $8 billion investment in Yahoo. Google handled 61.

Search Engine Marketing - Search Engine Optimization is Important

Search engine marketing is the process of using search engine optimization to make sure that your webpage consistently is at the top of the heap when customers and client do an Internet search for terms that are related to your product or service. When search engines send out spiders or bots to collect information about different websites that is then used to decide which web pages show up first in search listings these spiders and bots are looking for search engine optimized content, or SEO content. SEO content drives search engine marketing by repeating certain keywords or key phrases a certain number of times.

Yahoo! rejected Microsoft bid for search business, due to exclusivity clause

Microsoft dropped bid for all of Yahoo! on 8 June and launched a bid of USD 1 billion for Yahoo!'s search business and a share of future search advertising revenue. This proposal also included an USD billion investment in Yahoo! but required Yahoo! to commit to a 10-year exclusive arrangement, according to a letter sent to Yahoo! stockholders by CEO Jerry Yang and Chairman Roy Bostock. The letter explains the reasons for Yahoo! to sign a four year non-exclusive deal with Google for online advertising services and to end the talks with Microsoft, as their search-only hybrid proposal may have been helpful to Microsoft. The board and its advisers also carefully studied the financial impact of Microsoft's proposal and concluded that it would have provided no meaningful improvement to the operating cash flow.

Microsoft buys Powerset, gets foot in semantic search door

While Google and Yahoo focus on indexing Flash sites, Microsoft has other search plans up its sleeve. As the rumors have foretold, Microsoft announced today that it has acquired Powerset and plans to integrate the company's search and natural language features into Live Search. The San Francisco-based company's employees will remain in place, but will become part of Microsoft's Search Relevance team.

Prominent Search Authorities Tee'd Up for Full-Day Search Training at Search Engine Strategies (SES) San Jose 2008

Search marketers frustrated by the dearth of real hands-on education in navigating the ever-changing world of search and social media should look no further than the Search Engine Strategies (SES) San Jose Training Day, August 22, 2008. This day of intensive training in search engine marketing and search engine optimization (SEM/SEO) includes six highly informative sessions at the San Jose Marriott. The training immediately follows the SES San Jose Conference & Expo scheduled for August 18-21, 2008.

Social Search Engine Scour.com Launches

Scour.com launched as a "meta" social search engine, which encourages voting and commentary on search engine query results called from Google, Yahoo! and MSN. Scour differentiates itself from other social search, ratings, and community sites in that it lets users vote and comment on search results, provides privacy control, gives weight to preferred engines, and lets people redeem search points for VISA gift cards. Scour pulls search results from the top three search engines. From there it relies on feedback to make the results ever more relevant. After enough votes on results, a search result can rise or fall in ranking which will make listings across all the engines more relevant on Scour.

Microsoft: grokking search intent will help close Google gap

Microsoft believes that focusing on search intent will help it pull ahead in the race of the search engines, or at least give it a little boost. The company discussed some of its ideas for improving Live Search during a panel at the Search Engine Strategies conference in San Jose this week, and revealed that it has been looking at user behavior to see how it can better tune its search engine to people's individual needs.

Google Updates Search Appliance

Google announced a new version of the Google Search Appliance integrated hardware and software solution. In addition to capacity and performance improvements, the new Google Search Appliance offers improved search quality, enhanced personalization, security and language support. Features include: Indexes 10 million documents in a single appliance; Search across all enterprise content - Universal search capabilities for secure access to web servers, portals, file shares, databases, real-time business data, and enterprise content systems including EMC Documentum, IBM FileNet, OpenText Livelink, and Microsoft SharePoint; Personalization - New scoring policies allow administrators to adjust search results for different user groups, based on department or function; Advanced Biasing - Administrators can now bias results based on metadata; Alert

Microsoft Exec: Still Early in Search

SAN JOSE, CALIF. Speaking before hundreds of search marketing pros, Microsoft's Satya Nadella readily admitted Google is currently the gold standard in the market. Yet, like other Microsoft executives over the past two years, the svp of Microsoft's search, portal and advertising platform group vowed Microsoft would catch up.

Microsoft Offers iPod Prizes for Search in Australia

Microsoft is offering iPod nanos, shuffles, and touches as prizes to promote their Live Search in Australia, according to the Brisbane Times on Wednesday. Microsoft is working through a joint venture in Australia with Nine Network, ninemsn, for Internet search.

YAHOO SPURNS JOINT MICROSOFT-ICAHN BID TO REVAMP FIRM, ACQUIRE SEARCH BUSINESS

TEL AVIV (MarketWatch) -- Yahoo Inc. said late on Saturday that it rejected a restructuring proposal from Microsoft Corp. and the investor Carl Icahn, and the Sunnyvale, Calif., Internet-services giant called on Microsoft to bid for the whole company. Yahoo said the Microsoft-Icahn plan, which it said would turn Yahoo's search business over to the Redmond, Wash., software giant and the rest over to the New York investor, was presented as a take-it-or-leave it proposition. "This odd and opportunistic alliance of Microsoft and Carl Icahn has anything but the interests of Yahoo's stockholders in mind," Yahoo Chairman Roy Bostock said in a statement. Yahoo said that while it rejected the restructuring, it offered two alternatives: "It repeated its offer to sell the entire company to Microsoft for at least" $33 a share, and it "offered to nego

Microsoft's Annual Report Reveals OSS Mistakes

mjasay writes "Microsoft's most recent annual report suggests that the company is increasingly coming to grips with open source, yet also seems determined to perpetuate myths about open source that poorly serve it and its shareholders. Microsoft CEO Steve Ballmer has suggested before that 'free software means no free soda' for Microsoft employees; but this is perhaps the first time that Microsoft has managed to enshrine its ignorance in a public document. In the annual report, Microsoft makes two primary false claims about open source: 1) Open source companies don't invest in research and development and instead largely free-ride on Microsoft's patents and copyrights; and 2) Open source projects don't innovate and instead mimic Microsoft's products.

Microsoft and Apache - What's the Angle?

A week ago, we discussed Microsoft's contribution to the Apache Foundation. Now, Bruce Perens has written an analysis "exploring the new relationship of Microsoft and the Apache project, how it works as an anti-Linux move on Microsoft's part, and what some of the Open Sourcers are going to do about having Microsoft as a rather untrustworthy partner." In particular, he notes: "...Microsoft can still influence how things go from here on. If they have to live with open source, the Apache project is Microsoft's preferred direction. Apache doesn't use the dreaded GPL and its enforced sharing of source-code. Instead, the Apache license is practically a no-strings gift, with a weak provision against patent lawsuits as its most relevant term. Microsoft can take Apache software and embrace and enhance, providing their own versions of the project's

Yahoo! Opens Up Search Technology Infras...

Yahoo! has introduced a new open Web services platform, Yahoo! Search BOSS (Build Your Own Search Service), which gives third parties access to Yahoo! Search Technology, including the ability to re-rank and control the presentation of Web search results, the company announced. Yahoo! Search BOSS, available now as an API in beta, enables developers and companies to build world-class custom search experiences and disrupt the search industry, the company said.

After All the Agony, Has Site Search Become a Free Lunch?

Thanks to Google-and, yes, even the dramatic improvement of Yahoo! Search and Microsoft's Live Search over the past few years - people now use search whenever and wherever they find it. Studies show that more than 50% of users go straight to the site search box instead of navigating through links. This fact has led to consternation among companies, interactive ad agencies, and other groups who spend so much time pining over every detail of their websites but gladly hand off the search feature to the corporate IT departments as if it were a pure technology issue. As IT departments usually have lots of problems to worry about, staff tend to "turn on" the search baked into the content management system and move on with their lives. Times have changed.

Some Developers Leaving Google For Microsoft

recoiledsnake writes "We have heard about lots of talented developers jumping ship from Microsoft to Google, but is the trend beginning to turn? Dare Obasanjo (a Microsoft employee) writes about a few high-profile people picking Microsoft over Google — either making the jump directly, or choosing Microsoft after receiving offers at both. Sergey Solyanik is back to Microsoft and he primarily gripes about the culture and lack of career development at Google. He writes, 'Everything is pretty much run by [engineering] — PMs and testers are conspicuously absent from the process. Google as an organization is not geared — culturally — to delivering enterprise class reliability to its user applications.' Danny Thorpe, who was the key architect of Google Gears, is back at Microsoft for his second stint working on developer technologies rel

Microsoft to Offer Live Search 'Rebate'

Microsoft has stepped up its efforts to challenge Google's dominance of the online search market by offering customers financial rebates on purchases made via its search engine. Microsoft chairman Bill Gates has outlined plans for the Live Search CashBack trial scheme, which will initially launch in the US. According to analysts, plans for a global roll-out hinge on its success there.

Bay Area Marketers Welcome Back Popular Search Engine Strategies (SES) San Jose 2008 Conference

In the hottest region for technical innovation, marketers converge this summer at the premier Search Engine Marketing Conference and Exposition Search Engine Strategies (SES) San Jose 2008. The premier search industry event runs August 18-21, 2008, at the San Jose Convention Center. The popular conference features over 70 panels and sessions on timely topics, including universal search, blended search, local search, video search engine marketing, social media optimization and more.

Microsoft Strengthens Its Live Search With "Powerset"

Microsoft, the world's largest software company, announced Tuesday its intention to acquire Powerset Inc., an Internet search company, the latest in a string of attempts aimed at challenging search engine giant Google Inc. The software behemoth intends to add Powerset’s natural language search capabilities to their Live Search engine.


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