yahoo: search

Yahoo- Google inc. : A threat to Microsoft?

Yahoo, a major prize for Goliaths such as Google and Microsoft that wants to build a web empire with a major audience, sizable revenues, and good brand. By making a deal to Yahoo, Google gets a vastly bigger audience to go with its formidable resources. Google won’t be able to bid for Yahoo because of antitrust concerns. Yahoo has already surrendered some of its advertising space to search leader Google. The deal will allows running Google ads on yahoo search result pages. Google ad partnership with Yahoo could boost revenue and extend its online reach, making it the sole master of online advertising. Does Google deserve Yahoo? Google ad partnership with Yahoo would keep Yahoo out of Microsoft sight. Yahoo so desperate to stay away from Microsoft.

Yahoo! and Rhapsody Deliver Full Song Playback in Yahoo! Search

Yahoo! (Nasdaq:YHOO) and Rhapsody are putting the play buttons right in the search box and making the Web playable. Beginning today, users who search for an artist with available content on Yahoo! will be able to click play right in the Yahoo! shortcut at the top of the search results and instantly stream full-length songs by that artist through the FoxyTunes Player, which is powered by Rhapsody. The launch, part of the planned expansion of the Rhapsody service across Yahoo!, represents the continuation of Yahoo! Music's strategy to "play the Web" and furthers Yahoo!'s strategy to open its sites to feature content and services from across the Web.

Yahoo rolls out enhanced web analytics tool to Yahoo store owners

Yahoo has introduced Yahoo Web Analytics, a web analytics and reporting tool for the estimated 13,000 e-commerce customers on Yahoo’s Small Business platform. The tool, now in beta, has at its core technology from IndexTools, the web analytics company Yahoo acquired earlier this year.

GigaOm: What Yahoo should do next

Jerry Yang, after a tumultuous reign as the chief executive officer of Yahoo(s YHOO), the company he co-founded with David Filo, announced today that he is stepping down from the top slot. The news was first reported by Kara Swisher and later confirmed by Yahoo in a press release. He is going to make way for someone else, but will stay on the board of Yahoo and will be known as Chief Yahoo. More importantly what does Yahoo need to do in order for Jerry to hang on to the title of Chief Yahoo!

Search, Click Play, Hear Music on Yahoo! and Digital River Sponsors Seventh International Independent Software Developers Forum 2008

City of Industry, CA --(www.FinancialNewsUSA.com)-- 09/19/2008 - Internet Information Provider industry news provided by Financial News USA (OTC: FNWU). Yahoo! (Nasdaq:YHOO) and Rhapsody are putting the play buttons right in the search box and making the Web playable. Beginning recently, users who search for an artist with available content on Yahoo! will be able to click play right in the Yahoo! shortcut at the top of the search results and instantly stream full-length songs by that artist through the FoxyTunes Player, which is powered by Rhapsody. The launch, part of the planned expansion of the Rhapsody service across Yahoo!, represents the continuation of Yahoo! Music’s strategy to “play the Web” and furthers Yahoo!’s strategy to open its sites to feature content and services from across the Web.

Yahoo! Opens Up to Developers

Today Yahoo! officially introduced their "open strategy" platform, Y!OS. The Yahoo! Open Strategy platform consists of three development components, the Yahoo! Application Platform, the Yahoo! Social Platform, and the Yahoo! Query Language.

Yahoo Interested In a Microsoft Buyout, But Microsoft Isn't

Linux Blog writes "The Google-Yahoo advertising deal has been rejected by the Department of Justice, and Google has pulled the plug on a search-ad partnership with Yahoo that would have given Yahoo major new revenue, but that raised antitrust concerns. Now, Yahoo has said the 'For Sale' sign is still on its front lawn and that Microsoft should buy the company. The internet portal's co-founder and CEO Jerry Yang made this comment despite the fact Yahoo rejected a $33 a share offer from Microsoft back in May. What a huge loss for the share holders. Microsoft was quick to respond that their buyout efforts were a thing of the past, but left the door open to a search partnership."

Hackers Test Yahoo's Security

Scores of hackers gathered this past weekend to test their skills against Yahoo's security. Dubbed the "hackathon", it was a chance for Yahoo to get it's name out there once again, and for those with dreams of becoming experts in the security field to try their hand at cracking Yahoo's various services. A harsh but necessary step to ensure the privacy and operational reliability of all that Yahoo has to offer. See the whole story on Yahoo.com.

Tapping the IPhone, Courtesy of Yahoo!

tdalek writes "You may remember the recent Slashdot article about Yahoo! Zimbra Desktop exposing authentication information. It turns out that more Yahoo! applications are affected, although to a lesser degree. With Yahoo!'s desktop program, it transmitted the usernames and passwords in plaintext. Yahoo! is one of the lucky few default e-mail providers on the iPhone; sadly it looks like Apple didn't insist on encryption from Yahoo! On the iPhone, authentication is encrypted, but you can see all the messages sent and received in plaintext. Incoming messages are downloaded in plaintext over the standard imap port. Outgoing mail is a bit harder to find, it is apparently sent by an HTTP post request wrapped up inside a bundle of XML, but security through obscurity isn't very effective.

T-Mobile USA Picks Yahoo For Search

It’s not all bad news for Yahoo (NSDQ: YHOO) these days. T-Mobile USA has picked the company’s OneSearch platform for its default search engine on mobile phones, InfoWorld reports. The carrier will be placing a OneSearch button on phones under a deal expected to be announced at the Open Mobile Summit in San Francisco later this week. It’s a notable win for Yahoo, particularly considering that T-Mobile just released the first Google-branded phone, the G1, last month. Yahoo didn’t say whether the OneSearch button would get any play on that device. Marco Boerries, EVP and head of Yahoo’s Connected Life Division, told InfoWorld that Yahoo let Google take away most of its market share in PC search and that it’s working diligently to make sure the same thing doesn’t happen in mobile.

Yahoo opens wiring to developers Tuesday

Yahoo is in effect releasing version 1.0 of its Yahoo Open Strategy Tuesday, providing public access to programming interfaces that will let developers build applications on top of Yahoo sites and build Yahoo information in to their own.

Yahoo puts out the welcome mat, invites developers in

Yahoo has followed the path of the other big social web players in announcing its first foray into an open platform. Yahoo has announced the Yahoo! Open Strategy which will allow aspiring developers and small companies to build applications on top of the data, social connections, and traffic provided by Yahoo and its multitude of properties.

Yahoo! Announces Termination of Services Agreement by Google

Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today announced that Google has terminated the advertising services agreement the companies announced in June. Yahoo! continues to believe in the benefits of the agreement and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. Google notified Yahoo! of its refusal to move forward with implementation of the agreement following indication from the Department of Justice that it would seek to block it, despite Yahoo!'s proposed revisions to address the DOJ's concerns.

Taiwan market: Yahoo! online auction business operation undergoing transformation

Yahoo! Kimo (Yahoo! Taiwan) is in the process of transforming the business operation of Yahoo! Kimo Auction, its platform to provide C2C (customer to customer) online auction services, in an attempt to become more competitive in the Taiwan market, according to the company's e-Commerce Business Service vice president Jerry Ku at a press conference to celebrate the seventh anniversary of Yahoo! Kimo Auction.

Educational Institutions Use Yahoo!(R)'s Mobile Development Platform to Create Mobile Widgets for Leading Corporate Brands

Yahoo! (NASDAQ:YHOO) announced the winners of the inaugural Yahoo! Mobile Developer Awards (YMDA), the first of several competitions showcasing innovation and talent of Singapore students, who created mobile-optimised applications using Yahoo!'s latest mobile development platform - Yahoo! Blueprint(TM).

American Airlines Wants More Search-Settlement Money, Targets Yahoo (YHOO)

yahoo-keywords-aa.jpgSearch yahoo.com for "American Airlines" and you'll get a sponsor result -- ads Yahoo (YHOO) charges a hefty premium for -- that goes to lowfares.com. As far as American Airlines (AMR) is concerned, that's trademark infringement, and last week filed suit against Yahoo in federal court (PDF here).

Yahoo Ad Campaign Pleads: Dont Give Up On Our Search Tools (We HaventYet)

One of the concerns lawmakers and regulators have about the (currently suspended) Google/Yahoo (NSDQ: YHOO) search ad pact is that it would make Yahoo’s search business a permanent also-ran to Google (NSDQ: GOOG). So a cynical mind might suppose that a post on Yahoo’s Search Blog about its forthcoming online and offline ad campaign is roughly meant to declare: “Our search platform is still viable despite Google’s dominance!� It could also be a response to other offline campaigns by IAC (NSDQ: IACI) for its search engine Ask.com, which hasn’t necessarily translated into a major usage by consumers. Still, even Google is considering its first major traditional ad campaign, so this sudden branding activity could be just another tactic by Yahoo to generate more users and deal with what’s expected to be a deeper ad slowdown.

Yahoo hopes to boost search fortunes with new music search

Web surfers who want to listen to a full preview of a music track now need to look no further than Yahoo's search page. Yahoo and Rhapsody implemented the latest in their joint music initiative yesterday by embedding play buttons at the top of the search results for a wide range of bands and artists. Yahoo says that the launch is part of the planned expansion of Rhapsody's services across Yahoo, and represents the company's strategy to open its sites to feature content from across the web.

Yahoo! starts search for new CEO

Yahoo! CEO Jerry Yang is stepping aside, and the internet company has started a search for a new CEO. Yang, co-founder of Yahoo!, has decided to return to his former role as Chief Yahoo! upon the appointment of his successor. He will also continue to serve on the board. Yang, 40, assumed the CEO role at the board's request in June 2007, and he has led Yahoo! through a number of strategy changes and its merger talks with Microsoft. Chairman Roy Bostock, working with the independent directors and in consultation with Yang, is leading the process of assessing potential candidates for the CEO position. The search will encompass both internal and external candidates, and the board has retained Heidrick & Struggles, an international executive search firm, to assist in the process.

Google, Yahoo Revise Search Advertising Deal

Google and Yahoo have made major concessions in their proposed search advertising deal in hopes of getting the Justice Department to go along with it, according to a Wall Street Journal story. People “familiar with the matter� say the new proposal, submitted over the weekend, shortens the term of the deal from 10 years to two years and places a limit on the revenue Yahoo can generate from Google to 25% of Yahoo’s search revenue. Also, Google advertisers can opt not to have their ads shown on Yahoo. (UPDATED with more analysis below.)

Report: Google, Yahoo Revise Search Advertising Deal

Google and Yahoo have made major concessions in their proposed search advertising deal in hopes of getting the Justice Department to go along with it, according to a Wall Street Journal story. People “familiar with the matter� say the new proposal, submitted over the weekend, shortens the term of the deal from 10 years to two years and places a limit on the revenue Yahoo can generate from Google to 25% of Yahoo’s search revenue. Also, Google advertisers can opt not to have their ads shown on Yahoo.

Security Flaw In Yahoo Mail Exposes Plaintext Authentication Info

holdenkarau writes "Yahoo!'s acquisition of open source mail client Zimbra has apparently brought some baggage to the mail team. The new Yahoo! desktop program transmits the authentication information in plain text. The flaw was discovered during a Yahoo 'hacku' Day at the University of Waterloo (the only Canadian school part of the trip). Compared to the recent news about Gmail exposing the names associated with accounts, this seems downright scary. So, if you have friends or relatives who might have installed Yahoo! desktop and value their e-mail accounts, now would be a good time to get them to change the password and switch back to the web interface."

Google, Yahoo make a mid-game run to the concession stand

As Justice Department investigators continue to assemble the parts needed to build an antitrust case against the proposed Google-Yahoo search ad deal (see “Justice Department marshals forces for rumored G-Day invasion“), the principals are working the diplomatic channels in an effort to stave off hostilities. Facing objections from advertisers and a well-known, Redmond-based competitor that the partnership will limit competition, raise prices and reduce choices, Google and Yahoo, according to the Wall Street Journal, are in the process of floating a series of concessions past regulators. These, the Journal reports, include “capping the volume of Google ads Yahoo would use, assurances that Yahoo would continue to compete in search ads, and a reporting mechanism to ensure compliance, people close to the talks said.

Decker defends Google-Yahoo pact: sensible, yes, but too little, too late?

With the Justice Department considering whether to look more deeply into the Google/Yahoo (NSDQ: YHOO) search ad pact for potential antitrust violations, Google (NSDQ: GOOG) has been aggressively mounting a public relations campaign defending the tie-up. On Friday, Yahoo President Sue Decker had her say in a rare post on Yahoo's official blog. She had several points to convey about the deal: one, that Yahoo be a stronger competitor in all aspects of online advertising; and secondly, it is not exiting the sponsored search business. Decker also stressed that the partnership will not give Google 90% of all search marketing.

Decker Defends Google/Yahoo Pact: Sensible, Yes, But Too Little, Too Late?

With the Justice Department considering whether to look more deeply into the Google/Yahoo (NSDQ: YHOO) search ad pact for potential antitrust violations, Google (NSDQ: GOOG) has been aggressively mounting a public relations campaign defending the tie-up. On Friday, Yahoo President Sue Decker had her say in a rare post on Yahoo’s official blog. She had several points to convey about the deal: one, that Yahoo be a stronger competitor in all aspects of online advertising; and secondly, it is not exiting the sponsored search business. Decker also stressed that the partnership will not give Google 90 percent of all search marketing.

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